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1. To explain your new technology, innovation, or better way of doing something
2. To introduce a new product or service
3. To be seen as a thought leader and/or expert at what you do
4. To help your prospect justify a big ticket purchase
5. To differentiate your business from your competitors
We can help you create a great white paper that will be one of your main marketing assets. We can help you determine a great topic that will engage your audience and position you as the company with the right solution. We can help all the research, choosing the perfect title, and interviewing the experts. We can even help with details like graphics, formatting, and posting on your website.
Call or email and get your white paper started today!
"84% of businesses find white papers either moderately or extremely influential in their purchasing decisions"
-- Research by Eccolo Media
Click here to see a sample white paper.
Case studies, along with white papers, are another one of the most widely-used types of B2B marketing content. Case studies offer the advantages of a testimonial, but with a detailed story. Having one of your best reference customers in a case study will let you use them as a reference, without people having to call them all the time. Case studies give your product credibility, educate your prospect about how real customers have benefited from your product. Seeing that other customers have gotten clear results helps your buyer make the decision to buy, and helps eliminate perceived risks.
We love working on case studies! Call or email and get your case study started today!
67% read case studies as part of the buying decision.
-- How Technology Marketers Meet Buyers' Appetite for Content
Want to put your white paper, case study, or other content into an e-book? We've been doing e-books since they became a thing. We can help with writing, editing, and/or the format and design of your e-book.
Whether you're starting with a blank page, you have a book that's all done but the formatting, or anywhere in between, we can help you get your e-book finished and out in the world with your message!
Sample e-books (clicking image will open excerpt on Amazon).
McConnell Media got its' start in technical writing, and editing and laying out technical manuals. To date, we have done over 40 technical manuals and guides. When the going gets technical, sometimes the best way to explain something complicated is still a print manual.
We've done other books besides technical ones - see some examples on the right. If you want to self-publish a book in a traditional print format, we can help with the editing and layout, as well as the writing.
(Clicking image opens excerpt in new window)
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